INPD Course 2 // opportunity discovery 2

Conducting Field Research to Understand Your Users

Field Research: Recruiting & Interviewing Users
Great ideas come from seeing what people actually do, not what we assume they do. This course teaches you how to plan and execute generative field research, recruit the right people, and conduct interviews that reveal real behavior, real workarounds, and real unmet needs. You’ll learn how to observe with intention, ask better questions, and capture insights you can trust, so your decisions are grounded in reality instead of guesswork.
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This course and its materials are the confidential property of IN2 Innovation. No part may be reproduced, distributed, or shared without prior written consent.
Format

Self-Paced

Starting date

Immediate

For

Professionals
& Entrepreneurs

Duration

Up to 5 hours

Authors

Brian Roderman & Mary Michaels

Price

$199